Getting your property listed is only half the battle. Now is when you need to focus on making sure your cabin rental looks every bit as enticing online as it does in person. Here are the five main cabin management essentials that mark a top performing property with Colonial Properties Cabin and Resort Rentals.
1. Professional Cabin Photography
It can be tempting to take a few snapshots with your cell phone and call it a day, but there’s a world of difference between a few candid pictures and a professional photography shoot. Lighting, blocking, and framing can make or break your picture. And remember, what looks good to you on your phone screen may not look as great online listed next to more professionally-shot cabins.
Poor photography can really undersell your cabin, and you’ll be relying on photos to catch someone’s eye as they scroll through the listings. In fact, 70 percent of vacationers are going to judge your property listing by its photos.
2. Detailed Cabin Rental Description
Once you’ve got a killer photo to really grab everyone’s attention, you’ll want to follow it up with a helpful description.
Remember to include all relevant information like amenities, policies and the general look of your cabin. Mentioning things that set your cabin apart from the pack is a good idea. Does your cabin have a particularly stunning sunset view? Are you overlooking a lake? Here is where you should mention these things.
Yet detailed doesn’t have to mean wordy. Brevity is the soul of the effective cabin rental sales pitch. Say what you need to say, but don’t expect people to read a novel.
3. Complete List of Cabin Features
Similar to your cabin description, your features list should include everything a renter may be curious about. Don’t expect people to call and ask about features, because they won’t.
Again, you should avoid over explaining things. Make a comprehensive list that’s easy to skim.
4. Dynamic Nightly Rates
Keep your cabin at the top of the listings by implementing dynamic nightly rates. People expect that the price for two people will be less than a whole family. You can also use this as an opportunity to create enticing low prices during hard-to-book seasons while taking advantage of more popular booking times. With our dynamic pricing strategy, your cabin will be priced to capture the absolute most revenue 365 days a year.
5. Cabin Location Map
People come to the Smokies for fun and relaxation, and they’ll want to know just how close your cabin is to the best attractions. A cabin location map lets people instantly plan out just where their cabin will be in relation to all the fun they plan to have in Gatlinburg, Pigeon Forge and the surrounding areas.
If you're ready to earn more, worry less and maximize your cabins true vacation rental potential - contact us today! With our cutting edge marketing strategies, exceptional owner care and attention to detail, you'll be amazed by all that we offer our cabin owners.